Connecting people to places worth discovering⭐️

January was too good not to do a camera roll dump 🤍

🥐 National Croissant Day 🥐

Croissants are one of my favourite foods, so I had to do a little round-up in honour of the best ones in York 🤭 🥐
@flori.bakery @littlearras @cs_sourdough @littleblondiebakehouse @heppnibakeri
Where’s your fav

Meet Tara

Storytelling has shaped my life from the moment I was born. Because I was deaf, I never left my mum’s side, which meant I grew up around adults, not children, surrounded by conversations about ambition, business and freedom. At thirteen I had my own babysitting business with a cancellation policy, and at seventeen I did a TED Talk using my story to connect emotionally with hundreds of people. That was the first time I realised the real power of storytelling.
Meet Tara

After studying psychology at university, working as a data analyst and eventually setting up my marketing business, I saw firsthand what storytelling can really do. In the first week of working with a client, one story post helped her make a £900 sale and go from zero to 500 followers, and all I did was share her story in one post.
Meet Tara

I spent two years as a food blogger and quickly shifted into something I wasn’t really seeing anyone else do. Instead of posting pretty clips with music slapped over the top, I started telling the deeper story behind the restaurants, the values of the founders and my own story as the creator. This angle built a highly engaged audience because it wasn’t just another aesthetic video, it was a deeper insight into the heart of hidden gems and the people running them.
Meet Tara

Now I use everything I know about psychology, storytelling and data to help brands and creators build emotional connection, become memorable, get fully booked and finally get seen for being them. In a world full of staged, overly planned content, the magic has been lost. And I’m here to help you bring it back.

What is a brand storytelling strategist and creator?

I help businesses stand out and become memorable in a saturated social media world full of hard selling. We move away from trends, music slapped over some vaguely edited clips and content that is too planned and too staged, and start telling real stories that make people feel something - and therefore remember, trust and buy from you.
I’m a strategist because I…

Understand how humans connect emotionally (from being born deaf and reading energy and atmosphere when I couldn’t hear words)
Blnd psychology, marketing and data analysis
Look at a business and instantly see the story that will make them unforgettable
Know how to position a business so they stand out in a saturated market
Build content strategies based on meaningful stories, not trends
I’m a content creator because I…

Create beautiful content that captures atmosphere, emotion and storytelling in visuals
Help to put hidden gems and new businesses on the map with story-driven content
Help people show their value through stories instead of salesy posts that get lost in the algorithm